Broker Innovation Awards 2023 – Petcover Making Waves and Redefining Excellence


Insurance Industry Awards: Petcover Making Waves and Redefining Excellence 

The Broker Innovation Awards have named Anna Hall, Global Head of Marketing & Communications, a “Rising Star 2023” for the second consecutive year.

In a competition against an incredible, seasoned, and gifted group of contenders, Anna’s commitment to excellence and creative approach to her work at Global Petcover Group won out during an award ceremony on September 7, 2023, in London.

The Rising Star Award honours individuals who have had a remarkable year, showcasing creative approaches that provide favourable outcomes. The awards also seek out individuals who go beyond the scope of their initial position and responsibilities while displaying best practises.

“I am really grateful to Broker Innovation Awards for acknowledging the effort and commitment I have put into my work over the past two years,” Anna said of her win.

“I am pleased with my accomplishments at Petcover and the improvements I have made to the group marketing strategy, which has raised online sales. I take great pride in having been the driving force behind the company’s infrastructure stabilisation, which has enhanced customer satisfaction and increased the stability of the business’s online presence.

But without my amazing team, I could not have experienced the triumph of the past two years; I am very proud of each and every one of them. This win is as much theirs as it is mine.

“The Rising Star of the Year Award goes to an individual who’s making waves and redefining excellence: Anna Hall,” said the Broker Innovation Awards in a social media announcement of the winner.

“Building on her success in 2022, Anna has continued to strive for excellence and improvement across the marketing department and further business,” stated Andy Pearce, CEO of Petcover Group.

“The last year has been both difficult and exciting for the Petcover Group. During this time, we were able to purchase the powerful Brooks Braithwaite and the related ExoticDirect brand. Anna was a member of the project team and contributed to the acquisition’s advancement both prior to and during the handover.

Under Anna’s watchful eye, the UK’s online experience has improved tenfold. As a result, we have witnessed a sharp rise in online sales and, more significantly, better customer experiences with quote and buy systems, consumer-facing websites, and now the stabilisation and enhancement of worldwide databases.

“I am looking forward to a long working relationship with Anna and cannot imagine Petcover without her in the Senior Leadership Team.”

Petcover is a global pet insurance provider that serves clients in Continental Europe, Australia, and New Zealand. The company also operates under the brands British Pet Insurance, Brooks Braithwaite, and ExoticDirect. With rapid and agile growth, Petcover offers comprehensive insurance coverage for cats, dogs, horses, exotic animals, and pet businesses.

Doug and Gwen Ford, who have worked as breed specialists, dog show judges, and pet insurance experts for 40 years, founded Petcover Group.